You own your region — not the company.
Operators own their sub-regional entity (their market). Not PSR. Not the parent. Your equity is local — tied to what you build in your specific geography on national infrastructure.
Structure & Equity
PSR is an MSO with a regional equity model — not a franchise. Here's exactly how the structure works, what operators own, and how revenue flows.
PSR is a management services organization (MSO) with a regional equity model.We use “franchise” as a plain-English metaphor in marketing — but structurally, we deliberately stay off the franchise-law side of the line. There is no disclosure document, no state franchise registration to manage.
Two design choices keep it that way: the management fee is a fee for services (not a franchise royalty), and the keystone's equity is a genuine ownership stake in their regional entity (not a franchise sold for a required buy-in). The structure has been confirmed by franchise counsel.
This matters because it means operators get real ownership — not a license, not a royalty arrangement, not a contract that mimics equity. A stake in the entity that runs their market.
PSR owns the revenue-cycle relationship end to end. We invoice the facilities, collect, and distribute to our 1099 contractors — every Friday, by direct deposit.
For billing execution, we partner with the nation's largest surgical billing company. That relationship gives PSR — and every operator in the network — infrastructure that would take years to build independently.
How Ownership Works
Operators own their sub-regional entity (their market). Not PSR. Not the parent. Your equity is local — tied to what you build in your specific geography on national infrastructure.
Each regional entity is majority-owned by the parent. Christopher L. Sweebe retains controlling ownership across the organization. The model is closely held — by design.
PSR is not venture-backed. There are no outside investors, no board demanding growth at any cost, no exit timeline baked in. Operator value comes from the regions themselves — not from selling the company.
The ownership pitch is local: you build a team in your geography, you earn equity in that entity, and you profit-share on every assistant under you. National infrastructure makes it possible. Your effort makes it valuable.
Every region is different. We'll walk you through exactly what a keystone's equity and profit-share looks like for your geography.
PARTNER · OWN · PROFIT · GROW